AI & Graphic Design

By Trevor McFadden

Published 3/25/2021

Artificial Intelligence (AI) is not fully developed yet, but is also no secret either. AI (or rather, "perceived AI") has taken root in most of our society, ranging from near-automatic web design to chat-bots on websites. Some amateur graphic design tools like Adobe Spark Post or Canva use some sort of auto-correction software and enhancer. Even Microsoft's PowerPoint will suggest slide layout based on some AI-related elements. We haven't gotten to the level of AI robots running around in public (in most places, that is). But, ever since its conception, AI has sharply divided people on how it's handled -- in both the workplace and for others.

I suppose then, when it comes to the workplace and graphic design, the question is: will AI replace graphic designers?

Now, hear me out. I'm not dooming the future of graphic design and marketing to some 64-bit machine. I think at this point in time, it's us humans that have the upper hand. But, what I am saying is that it is possible that the graphic design industry might change, and the need for graphic designers may dwindle. The eventual transition from people to robot is inevitable, and innovation will continue on no matter what. I can't slow or stop innovation.

But us graphic designers might be in peril because we may the next to go.

See, unlike other sectors of work, graphic design is the most involved when it comes to technology. Like technical writing in many ways, graphic design places a huge emphasis on both technology and creative talent for a client -- whether it's an auto shop or a tech company. Well, AI takes away from the creativity aspect of graphic design, leaving graphic designers in the dust with a cheaper, faster option for a business. To a business owner, quantity overrides quality. If a machine can get a design out faster than a human can, then an AI graphic design software would be the choice for most businesses -- rather than a human graphic designer.

Maybe you disagree. Maybe you might think that AI would aid in the whole graphic designer. Maybe you think that AI can help others design logos better, with a Bob Ross-style approach. But can I leave you with something to consider? 100 years ago, before electric refrigerators came to be, there were refrigerators that were kept cold by a large ice block that was put in the fridge. There were jobs for ice block delivery people, which was a popular job to have back in the early 1900's. Now, where are those? In the 20th century, people known as milkmen would deliver milk in glass bottles. But now, I've yet to see a milkman (maybe it's because I'm in California) deliver milk. Innovation breeds job loss, which is why we (especially those in the graphic design community) should be cautious and conservative on the future. Will AI replace graphic designers? Time will tell.